*The images used in the product overview below are for representative purposes.
*Refer to the image gallery at the top of the page for an accurate representation.
*HDR10 Pro is not a format LG’s own Dynamic Tone Mapping applied frame by frame for HDR10 content.
Boost your viewing experience
*86″UR78 feature α7 AI Processor 4K Gen6.
*Image quality of upscaled content will vary based on the source resolution.
AI Brightness Control
The Perfect Fit for Full Sound
*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.
Tailored to Your Liking
*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.
My Profile
*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.
Quick Card
AI Concierge
A man’s face is displayed on the TV screen, and recommended keywords are displayed nearby.
*Service Availability may vary depending on region and series.
*’For you keyword’ can only be provided in countries that support NLP in their native language.
Smart Assistant & Connectivity
The logo of alexa built-in The logo of works with Apple AirPlay The logo of works with Apple Home The logo of works with Matter
*’Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.